Theodore Rogers — AI-native product person
I design products.Then I ship them.
I work from Freetown. I decide what ships, agents do most of the building, and I write down how it all works as I go.
20K+Users reached
10+Client projects
3Products in flight — 2026
Selectedwork.
What's live sits up top, shipped and out in the world. Every card opens to its story.
How I work.
01
Understand the system.
Markets, constraints, who's been burned before. Strategy before pixels.
02
Find the one decision.
Every project hinges on 2–3 calls. I find them and make them in the open.
03
Design and ship.
Zero-to-one, real users, real numbers. I build the thing, not the mockup, and get it into people's hands.
04
Measure and scale.
Then prove it moved: volume, adoption, endorsement. Numbers I can defend.
■ GEMMA CHALLENGE WINNER — WRITING
Open Models and the Sub-Saharan Region“took the open-model 'catch-up' story to Freetown and tested it against the phones people actually carry.”
What's in a build.
Every build, the same standard.
Works without JavaScript.
Every page renders its content as plain HTML first. Motion and interactivity are earned on top, never load-bearing.
Motion respects the visitor.
Reduced-motion preferences kill every animation on this site: reveals, pins, and counters all land instantly.
Verified numbers only.
A metric appears here only when I can defend it. Anything pending verification is labeled as a placeholder, never dressed as a stat.
Decisions in the open.
This site's repo carries an append-only decision log and an engineering log. The why survives alongside the what.
Built with agents, directed by me.
Coding agents do the labor; the judgment calls, reviews, and standards are mine. Every change ships through review.
Fast by construction.
No shaders, no hero video. The portrait is a single 35 KB photograph, the motion is CSS, and nothing here needs a loading spinner. The site this design answers spends ~6 seconds painting its hero for real users; ours arrives with the HTML.
Commonquestions
What roles are you looking for?
Senior product designer, product manager, or design-PM hybrid. Seed to Series B, in AI, Web3, crypto, or civic tech. Zero-to-one work is the sweet spot.
Do you work remote?
Yes. Based in Freetown (GMT), remote-first, and used to working across time zones. GMT overlaps generously with both European and US-East mornings.
How does the AI-assisted practice actually work?
Coding agents do the labor; I do the directing: scoping, judgment calls, reviews, and standards. This site is built that way, and its repo carries the receipts. Decision logs, review trails, and an engineering log.
How do I know the numbers on this site are real?
A metric renders here only when I can defend it. Anything still pending verification appears as a labeled placeholder, never dressed up as a stat.
What's your design-versus-PM split?
Whichever the product needs that week. Zero-to-one work doesn't respect the boundary: I research, design, spec, build, and measure. I've done each end-to-end.
What technology do you build with?
This site: Next.js, TypeScript, Tailwind, Sanity. It's custom-coded, no page builder. Product work has spanned fintech rails, blockchain registries, and government platforms.
Do you take freelance or advisory work?
Yes. Alongside the job search I take contract builds and advisory engagements. See how an engagement works, or reach out and tell me what you're building.
What's your availability?
Available now, and actively interviewing. The status line in the footer stays honest.
Start aconversation.
Hiring, building, or just curious: I read everything.
theodorerogers10@gmail.comWorking remote — GMT
Get in touchOne person, end to end.